nuTravel Partners with JetBlue Airways to Deliver New Feature-Rich Online Corporate Traveler Solution
nuTravel Technology Solutions (nuTravel) – an industry-leading corporate online solutions provider – has been selected by JetBlue Airways (Nasdaq: JBLU) to develop and deploy the airline’s business travel portal.
In the early part of 2012, JetBlue set out in search of a provider to deliver a corporate booking solution whereby the popular airline would attract and maintain SMEs and ultimately enhance its corporate booking platform.
After an RFP and intense diligence process, JetBlue selected nuTravel as its provider. The Port Chester, New York-based travel technology company has proven itself as true experts in building corporate booking solutions – especially in the airline space.
Through extensive research, JetBlue found that SME customers typically use more discretion in choosing airlines and favor a preferred partner program. While JetBlue builds loyalty among all customers with its True Blue loyalty program, for corporate travel accounts points will be awarded to both the traveler as well as the company.
This corporate traveler solution will allow the airline to rapidly expand its base of customers in the corporate arena. With the forthcoming nuTravel-developed solution, JetBlue’s corporate partners will be able to shop and book online for air, car rentals and hotel, and earn valuable rewards on future travel.
“Providing excellent customer service both in the air and on the ground is the core of our business,” said Dennis Corrigan, Vice President of Sales & Revenue Management for JetBlue. “nuTravel’s platform will help us continue to deliver outstanding support to our small to mid-sized business customers, while offering added value and rewards to both the traveler and their company. Our online booking tool offers convenience and ease for our leisure customers. We want to offer the same benefits to our corporate partners.”
“JetBlue is taking a leap forward by adding corporate booking capabilities to their online marketing mix,” said Carmine Carpanzano, President and CEO of nuTravel. “nuTravel has been delivering that exact capability for years; combining our strengths means that JetBlue will be uniquely positioned in the US to efficiently extend and grow their SME offering while preserving their brand Identity.
“Considering JetBlue’s visionary origins – how successful they are at differentiating their offering and how well they respond to their customers – we see this as a validation that the next step in the evolution of airline distribution is firmly upon us. All airlines have a consumer presence, but it is the corporate booking tool’s capabilities – combined with online merchandising – that present new growth opportunities for carriers.”
As the first online travel technology-focused company to deliver a similarly innovative solution in 2011 with Air Canada, nuTravel has a successful track record in delivering airline solutions for the corporate traveler in that market.
About nuTravel Technology Solutions
Leveraging over 25 years of travel management and technology experience, nuTravel delivers the corporate travel industry’s fastest, most flexible online travel booking solutions available today. Successfully pairing industry expertise with the right technology, our diverse portfolio of online travel solutions provide a robust and intuitive selection of travel content to users while delivering a smooth integration into travel management companies and corporations of any size. Since 2002, over 8,000 corporations have chosen nuTravel as their solutions provider; composed of varying sizes and industry expertise with travel budgets ranging from $50,000 to $100 million. nuTravel is also a founding member of the Mundi Global Alliance. For more information, visit www.nuTravel.com.